China Great-wall Advertising Awards--Interactive Creative Awards

China Great-wall Advertising Awards--Interactive Creative Awards, initiated in 2003 and previously known as China Interactive Advertising Creative Award, is the most authoritative award of its kind in the field of interactive network within China’s advertising industry. The award aims to give credit for those fascinating original advertising ideas adept in the use of digital technology and media and rich in commercial value. The assessment of the final-round of works will be conducted by ways of having contestants making presentations on their own works so that they may have ample opportunities to communicate and show. At present, with its established assessment mechanism and increasing presence in the industry, the ceremony is the platform that’s able to showcase the highest-level interactive creative advertising back in those years.