China Great-wall Advertising Awards

China Great-wall Advertising Awards , with its predecessor known as “China Excellent Advertisement Exhibition”, was initiated in 1982. After 30-odd years of growth and accumulation and crowned as “The Top-notched Advertising Events”, it has been elevated as an advertising award of largest scale and influence in China as well as one of the core events among the CIAF. The prizes, awarded to those commercial ads released within the Year subject to assessment with creativity and production as criteria, are an attempt to display the excellent results that have met the criteria and demonstrate the advertising development trend, all of which give full expression to the pushing effect of such awards to the industry development.